Step 2: Quiz Landing Page Configuration
In the Quiz Landing Page Configuration section you configure the title page and SEO keywords and settings. It's also where you build your quiz by entering quiz headlines and questions.
Step 2.1 Search Engine Optimization
Page Title and Description
This will be the name of your quiz, as well as the page "Title Tag" that displays in the upper left-hand corner of your web browser when the quiz landing page loads.
This is the text that search engines display for organic search results. Keep it as keyword-rich as possible! Shows as part of the page's "Description Tag".
Page Keywords
The keywords you enter here show in the keywords tag of the quiz landing page.
Global Footer
Displays at bottom throughout quiz process. It is recommended that the text be centered for display.
Step 2.2 Quiz Headline and Sub headline
Main Headline
This is your quiz's main headline used to grab the prospect's attention and persuade them to take your quiz. If you use the WYSIWYG editor's "format" drop-down and select Headline 1, your headline will be placed between <H1> Tags. This is very beneficial for search engine optimization.
Rather than use text, you can optionally insert your headline as a graphical headline image using the "image" button on the WYSIWYG editor.
Subheadline
This displays below the main headline. It's your last chance to convince the prospect to complete the quiz. If you use the WYSIWYG editor's "format" drop-down and select Headline 2, your subheadline will be placed between <H2> Tags. This is also very beneficial for search engine optimization.
Step 2.3 Quiz questions
Add Question
Click the Add Question button to create your first question.
Question, Answers, and Analysis
For each question: you'll enter the question text, multiple answers, and analysis for each answer. The analysis is what will be displayed to the quiz taker if they select that particular answer for the question.
You have complete control over formatting of individual analysis by clicking on the "Add/Remove Editor" link which will bring up the WYSIWYG editor. Finally, you can force the display order of each question using the drop down selector.
For a complete list of options see section below:
- Quiz question
- Answer
- Analysis
- Answer Code (described in List Segmenting)
